Tayler Andersen ~ Rodeo Marketing Professional


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Education Work Experience Qualificatons References


Tayler Marie Andersen

E-mail: TaylerMarieAndersen@gmail.com
Website: tmandersen.com
PO Box 1076 Limon, CO 80828
University of Wyoming                August 2012 — May 2016
Bachelor of Arts in Communication Studies with a Minor in Marketing

Wrangler National Finals Rodeo                           December 3, 2015 — December 13, 2015
Media Intern     
  • Arranged and helped edit interview footage for Beyond the Dirt broadcast
  • Helped cameraman film video and still photos to accompany news stories.
  • Organized material and determined area of emphasis depending on the day’s events
  • Arranged and conducted interviews with contestants and VIPS.
  • Delivered copies of previous night's rodeo broadcast to specific locations.
  • Helped edit footage to create videos for multiple multimedia platforms.
  • Captured photos and videos of Cowboy Christmas for social media.
  • Helped pick different videos to be shown during the broadcasts.
  • Called crawls/logos to be seen at bottom of page.
  • Helped create scripts for each broadcast
  • Logged video times for each rider during NFR.
  • Kept track of leaders and best rides of rodeo.
  • Wrote down any mistakes sighted during broadcast for editor.
  • Stayed on top of all events going on that was related to the NFR.
National Western Stock Show & Rodeo                                                          2013 — 2016
Marketing, Creative Services, & PR Intern
  • Developed key messaging, branding and positioning statements.
  • Helped create special content to be seen on Denver television shows.
  • Built and maintained media lists.
  • Coordinated news releases, media responses, press packets and placement of stories
  • Helped proof and approve production and printing drafts of promotional materials.
  • Assisted with managing all internal, external and crisis communications.
  • Designed programs and day sheets using InDesign, Photoshop, and Illustrator
  • Set up media interviews with rodeo winners, rodeo queens, clowns.
  • Set up media interviews with rodeo winners, rodeo queens, clowns.
  • Updated Social Media statuses on Facebook, Twitter, and Instagram on a daily basis.
  • Maintained and updated the NWSS website.
  • Created a marquee schedule for the NWSS and the Denver Coliseum.
  • Coordinated E-Blasts that would update subscribers every week on Constant Contact.
College National Finals                                                       June 4, 2015 — June 21, 2015
Media/Television Intern
  • Worked with ESPN with filming scenes for TV broadcast.
  • Interviewed people on the street for TV broadcast.
  • Logged times of riders during event.
  • Helped pick feature stories of contestants to be filmed.
  • Tested connection for online broadcast.
  • Shot video and still photos to accompany news stories.
  • Assisted with overseeing every media personnel who came.
  • Rounded up requested contestants for interviews.
  • Kept media update with scores and times.
  • Helped create fun social media videos.
  • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
  • Picked videos and still photos to accompany news stories.
  • Followed through on sources, contacts and leads to gather information for stories.
Rodeo All-Star Weekend                                                                         2013 — 2016
  • Helped with setting up the Rodeo-All Star concerts
  • Assisted with setting up rodeo events.
  • Helped coordinate opening ceremonies of each rodeo
  • Positioned rodeo participants to their positions when they were needed
  • Gathered people for awarding ceremony
  • Set up motion timer for barrel racing for each rodeo
  • Helped set up runway for Murdock's Fashion Show.
  • Helped pick fun activities that should be included in the after party.
  • Checked to make sure everything was running smoothly.
  • Helped with live updates on social media.
  • Updated the Rodeo-All Star websites with results.
  • Proficient in Adobe programs
  • Illustrator
  • Photoshop
  • InDesign
  • Premier
  • Able to use HTML, CSS, Dreamweaver, and WordPress for websites
  • Proficient in all forms of social media marketing